Ziho Hwang

Ducati celebrates their 100th anniversary in 2026, the same year Milan hosts the Winter Olympic Games.

Ducati, being known for their speed, technology, and history of winning multiple world championships, matches the values of Olympics, making this a perfect opportunity for the brand to announce a new model in their line up of bikes.

Launching the snowmobile at Olympics, an event with international popularity, in Milan, a city well known for luxury fashion, will help strengthen the brand’s identity and showcase its vision for the next 100 years.