Alice Ellard

Fetch is a representation of my passions & personality. I decided to combine my passion and love for animals with my degree. Inspired by my love of colour, my collection is designed from inflatables. 

A main focus on kids’ outerwear being waterproof, versatile and fun. The collection includes matching dog wear for your child’s favourite friend. Well-made and practical garments that make your little ones look cuter than ever.

My collection was inspired by my love of animals and finding a way to combine my degree with this. With dog clothing being such a massive trend, it seemed the perfect idea for a final childrenswear collection. Finding inspiration from H&M and Canada Pooch, I could create informed designs with matching dog-wear.

After researching inflatable parks, welt zips became a key part of my collection. This included pockets inspired by the ‘Emergency Exits’. Secondly, I focused on creating puffer jackets directly informed from the inflatables I had researched. 

Alice used the ‘waterproof’ fabrics for the outerwear and sourced bright coloured plastics to create many aspects of the collection. The final outcome is a waterproof and