Chloe Lloyd

After returning from my industry year abroad, working in PR and Social Media, I decided that for my Final Major Project, I would develop the branding for the Coventry Fashion Graduate Degree Shows. Initially inspired by a visit to Berlin Fashion Week and the theme of transparency the brand name ‘SHE’ was born. 'SHE' is a celebration of an entirely female cohort who value freedom of expression, autonomy and standing up to injustice. 'SHE' is not afraid to challenge the status quo, understands the importance of being true to one's self and is proud to hold views on design practice, however controversial. 

Through the development of a brand bible, social media platforms and publications, my ultimate aim for 'SHE' is to create a transparent collaborative platform where the 2020 Coventry Fashion Graduates can share their practice and gain recognition for their work.